Jim Paddock: Copywriter

Here’s a sampling of advertising I created myself. Well, okay, usually with an art director. But not always.

I believe a copywriter isn’t a copywriter unless he or she can do everthing from TV and radio to print, outdoor, brochures, web sites, email/newsletters and guerilla advertising. And there has to be adaptability of tone, style, perspective – every message needs to be about what your selling and the people you’re selling it to, not about your own ego or your personal, twisted world view.

I’m assuming you have a personal, twisted world view. It takes one to know one.